About Us
Our Story
At Clout Group, our journey began with a simple but powerful idea: every South African deserves equal access to the world’s best‑loved brands. Founded in 2025 out of frustration with limited local availability and extra shipping costs, our founders turned late‑night coffee chats into a passion‑driven online store, curating an international selection from cult‑favourite cosmetics to indulgent chocolates and luxurious skincare staples all thoughtfully vetted for quality and efficacy.
From day one, we’ve held ourselves to three guiding principles:
- Accessible Excellence: We champion brands that elevate your everyday, whether it’s a vitamin‑packed serum or a pigment‑rich face palette, while keeping them within reach.
- Brilliant Service: Ordering from overseas shouldn’t feel like guesswork. Our dedicated Clout Crew is here to guide you, from shade matching to shipping updates, so you always feel confident and cared for.
- Constant Evolution: Trends change, formulations improve, and so do we. We’re relentlessly on the lookout for innovative products and smarter supply chains that let us bring you fresh launches faster and more affordably.
Today, Clout Group is proud to partner with brands like Youngblood Mineral Cosmetics, BIA Skin, FHI Heat, Dodo Chocolates, and Prai Beauty - each selected because we believe in their integrity, performance, and story. But our story is still being written. We’re committed to growing alongside you, expanding our range, refining our service, and deepening our know‑how so that Clout Group remains your go‑to destination for affordable viral luxury.
Thank you for being part of our community. Here’s to discovering and celebrating the best the world has to offer, right here at home.
South Africa is Never Left Out.