Posted by G Brough
on September 03, 2025
With 1 jar sold every 60 seconds worldwide, the Ageless Throat & Décolletage Crème has become a global skincare staple. As the recognised “Neck Authority”, PRAI Beauty has helped women everywhere understand that looking after your neck and décolletage is just as important as caring for your face – and it’s never too late (or too early!) to start.
But one of the most common questions we hear is:
“How should I apply the Ageless Throat & Décolletage Crème for the best results?”
The skin on your neck and décolletage is thinner and more delicate than the skin on your face. With fewer oil glands, less collagen, and reduced fatty tissue, this area is especially prone to fine lines, sagging, and crepey texture. That’s why your application technique is just as important as the crème itself.
The PRAI Way: 3 Simple Steps to Glowing Results
Step 1: Start Fresh
Cleanse your neck and décolletage using a gentle cleanser. A clean base helps your crème absorb better.
Step 2: Gentle Upward Strokes
Take a pea-sized amount of Ageless Throat & Décolletage Crème. Begin at your cleavage and work upwards towards the neck using light, upward strokes with your fingertips. Avoid tugging, pulling, or over-massaging – the key is to be gentle.
Step 3: Don’t Forget the Back
Finish by sweeping the product up behind the neck. Not only does this help ensure full coverage, but it also adds a soothing, spa-like touch to your self-care ritual.
Make It a Ritual
Skincare isn’t just about results – it’s about taking a moment for yourself. Each time you apply PRAI’s Ageless Throat & Décolletage Crème, treat it as a mini ritual of self-care. In just a few seconds, you’ll be protecting one of the most delicate areas of your skin while enjoying the luxurious texture and instant lift this crème delivers.
Tip: For best results, use daily, morning and night.