PRAI Beauty: Ageless Skincare That Delivers Real Results

At Clout Group, we’re thrilled to introduce PRAI Beauty to South Africa, a brand globally recognized for transforming the way women (and men) care for their skin, especially when it comes to the delicate areas that often get overlooked. PRAI isn’t about chasing youth, it’s about celebrating beauty at every age, with skincare that works.

Who They Are

PRAI Beauty was created with one clear mission: to give every woman access to luxury skincare that delivers visible results without the luxury price tag. The brand takes its name from the PRAI root, an exotic botanical long treasured in Thailand for its rejuvenating properties.

What They Do

PRAI Beauty specializes in targeted anti-aging skincare designed for real results. Their cult-favourite Ageless Throat & Décolletage Creme has earned global acclaim, helping millions smooth, firm, and hydrate the neck and chest area, a place many skincare routines forget. Beyond this hero product, PRAI offers serums, moisturizers, and treatments infused with innovative actives and natural extracts that deliver both immediate radiance and long-term benefits.

Why It Matters

Many skincare brands focus only on the face, leaving areas like the neck, hands, and décolletage behind. PRAI fills this gap with expert formulations that ensure every inch of your skin gets the care it deserves. The result? A confident, radiant look that celebrates your skin at every stage of life.

What Makes PRAI Unique

• Targeted Innovation: Specialized care for neck, jawline, hands, and décolletage.

• Botanical Heritage: Infused with the rejuvenating PRAI root alongside cutting-edge actives.

• Cruelty-Free Commitment: Proudly Leaping Bunny certified.

• Affordable Luxury: Premium skincare formulations without the prestige price tag.

• Ageless Philosophy: Beauty isn’t about age, it’s about confidence.

Looking Ahead

As PRAI continues to expand worldwide, their mission remains the same: to empower women everywhere with skincare that really works. At Clout Group, we’re excited to be the brand’s partner in bringing this message and these powerful products to South Africa. We believe that beauty knows no age, and with PRAI, you can feel confident in your skin, always.