Beauty with Impact: PRAI for Paws

At Clout Group, we believe beauty should go beyond skin-deep. That’s why we’re proud to bring PRAI Beauty South Africa – a cruelty-free skincare brand that proves beauty can also be a force for good.

PRAI was born with a mission: to create luxurious, cruelty-free skincare while actively working to end animal cruelty across the globe. With every jar of PRAI you buy, you’re not just investing in radiant, youthful skin – you’re also joining a movement that saves lives.

Buy a Jar, Save a Life

At the heart of PRAI is the PRAI for Paws initiative. A portion of every sale goes directly towards supporting animal welfare projects. From rescuing abandoned pets to funding critical animal protection programmes, your skincare purchase has real impact.

One of the most inspiring projects PRAI leads is the Free the Shelters campaign. By sponsoring adoption fees, PRAI has helped thousands of rescue animals around the world find their forever homes. Each time you invest in PRAI, you’re helping another animal get the second chance they deserve.

How You Can Help

Supporting the mission is simple:

• Shop PRAI Beauty South Africa – every purchase contributes to animal welfare.

• Donate Directly – even a small gift can make a huge difference. With a minimum donation of just R20, you can directly support PRAI for Paws and help more animals in need.

Together, South African beauty lovers can make cruelty-free skincare the standard, while changing the lives of animals across the world.

Beauty with purpose. Skincare with heart.
With PRAI, looking after yourself means looking after them too.

Ready to make an impact?
Shop PRAI Beauty Now or Donate to PRAI for Paws